Publications

Social Media Trends to Watch in 2024: A Closer Look
The short-form video king isn’t going anywhere. Expect even more users glued to their screens, hoping to catch that viral wave. Landing on the “For You” page is the ultimate goal, and using trendy sounds can be your golden ticket. And prepare to be amazed – TikTok’s user base is already huge and shows no signs of slowing down! …

Twitter Bird is Dead! Case Study on Twitter Logo
The Twitter logo has evolved over the years, from a simple wordmark to the iconic blue bird that we know today. Here is a brief history of the Twitter logo, from its humble beginnings to its current form.Twitter dethroned its rivals from the top spots after it launched in 2006. Although it wasn’t the first social network in the world, it gained popularity quite quickly…

Is Meta Verification NOT WORTH at all?
Meta Verification is a paid subscription service that allows users to verify their identity on Facebook and Instagram. The service includes a verified badge, which confirms that the account is authentic and belongs to the person or entity it represents. It also includes proactive account protection, access to account support, and increased visibility and reach…

Threads! Meta's Newest Member, Twitters Biggest Opponent
The most potent competitor to Twitter, Threads, has arrived. The text-based conversation application was developed by Meta and enables real-time message composition and sharing. It does, however, have some capabilities that Twitter does not…

TikTok for Personal Branding
In today’s digital landscape, personal branding has become increasingly crucial for individuals to stand out and thrive. With its explosive growth and wide user base, TikTok has emerged as a powerful platform for personal branding. This essay aims to explore how TikTok can be effectively utilized as a tool for personal branding, highlighting its unique features, strategies, and potential benefits…

How To Make an Engaging Content? Proven Best Practices You Can Follow
Engaging content creation is a complex process that requires meticulous planning and execution. In this essay, we will examine a variety of strategies and techniques that will assist you in producing captivating and compelling content. Whether you are a writer, blogger, or content…

How to sell MOTHER'S DAY in Digital Platforms?
Mother’s Day is celebrated around the world as a special day dedicated to mothers. It is a time to express gratitude for all the effort and love mothers provide. This is an opportunity for you, as a marketer, to promote your products and services. In this article, we will discuss digital marketing strategies that will help you maximize Mother’s Day…

How to use Memes in Digital Marketing?
Memes are a popular and successful method of engaging audiences and disseminating information on the Internet. Memes have become an increasingly popular technique for digital marketers to communicate with consumers and promote their brands in recent years. We will look at how memes may be used in digital marketing and how they can promote…

If you need flowers on 14th February, Plant them now! How to sell valentine's day digitally?
Now that Christmas and New Year’s celebrations are gone, marketers may capitalize on Valentine’s Day to attract new customers, engage a current audience, and increase ROI. Valentine’s Day has brought in more…

Is Email marketing dead? No, but yes?
According to the latest statistics in 2022, There are 4.2 billion email users in the world. That being the case, it is important to consider what factors make email marketing weak. Digital platforms like Facebook, TikTok and Instagram promoted short videos that made stronger affection to our attention span. The phasing out of email as a communication platform raises the concern…